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Festival Toolkit: Ideas and concepts: Getting started
Draft Proposal – This is a document which outlines your plan for the festival with the key details of when and where, a draft programme of events, a draft marketing plan and an estimated budget.
Artistic Policy - This document is a statement that encompasses the festival's aims and objectives and artistic vision.
Committee - Bringing
together a steady group of about six people on a steering committee is essential. Beyond that, a
host of other volunteers for smaller tasks before, during, and after the festival is usually a good
idea. It does help to have a project manager - someone who will keep track of every aspect of the
festival and keep things rolling on schedule. You will need to identify three post holders to begin
with: a Chairperson, Secretary and Treasurer.
Constitution - In most cases, you will need to consider the
benefits of setting up a ‘not for profit’ organisation. One of the key considerations should be the
liability to which organisers – committee members/board members and staff, whether voluntary or
paid – are exposed as a result of working on the event. Two of the key requirements for this will
be an Artistic Policy and a Committee. This is discussed in more detail in the
Organisation
section.
Things to consider
Below are some of the areas of administration, production and event management you might need
to consider depending on the scale of your festival. It is by no means an exhaustive list, but will
help you get started on the major points:
Venue
- Indoor / outdoor
- Capacity
- Access
- Transport
Event Management
Finance
Income: from earned sources to fundraising and sponsorship
- Sources of funding
- Ways of generating your own income
Legal
- Licences (bar, public entertainment, film)
- Health and Safety
- Fire Regulations
- Insurance
Artistic
- Artists
- Performers
- Scheduling
- Welcome packs for artists
- Contracts for artists
Admin & Staffing
- Contracts
- Payments/invoices
- Volunteers
- Staffing
Box Office & Marketing
- Ticketing
- Posters & leaflet design and distribution
- Press & Publicity
- Banners
- Merchandise
And the rest…
- Accommodation and Travel
- Beer and food
The different sections of the Toolkit will provide you with initial guidance and suggestions for
how to develop your work in these areas.
Further Information
- County Fetes - the UK Event Organiser's Directory covering the UK and Ireland: Advice - Ideas and Tips to help you Organise and Plan your Summer Event
- Voluntary Arts Network provides a briefing note on starting a festival
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