Festivals Toolkit: Marketing: Ticketing
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Ideally, the customer should be offered a number different ways to
purchase tickets so that they can select a method that is the most convenient for them.
Also, customer profiling (through marketing
activity) will help you to identify customer behaviour which will give you clues as to what the
best ticketing option may be. For example, if the profiling shows that your regular customers
purchase tickets on average 3 weeks in advance, you need to ensure that tickets are on sale well in
advance.
The Arts Marketing Association hosts Roger Tomlinson’s
extensive site to ticketing solutions.
There are number of agencies who provide online ticketing solutions, such as:
The
Derbyshire Arts
Development Group has produced a guide to
Developing A Box
Office System for Small Arts Organisations which may assist your festival.
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